Destination: GREAT NECK is a grassroots community organization founded by Janet Nina Esagoff, an attorney with her own eponymous Great Neck law firm in 2021, in response to the visible decline in economic activity on the Great Neck peninsula post-COVID.

Founding members of DGN include Michele Tabaroki, (owner of Confidanze & Fitness), Ilona Trokel, Haleh Fouladi, Lisa Saltzman and Denise Hill. DGN has spread its mission far and wide by effectively utilizing social media.

Primarily, DGN has supported Great Neck merchants and retailers by promoting them on Facebook and Instagram — at no charge. We have hosted social events and promoted community programs on our website and social media platforms to better connect the community and facilitate communications among the different stakeholders in town.

DGN is resonating with residents, merchants and visitors because of the love for our town. What we started one year ago is turning into a Renaissance movement. We have made great connections with all the local governments including the 9 + Great Neck villages as well as North Hempstead and Nassau County.

The central goal is to beautify and revitalize the Middle Neck Road corridor and fortify the streetscape. Recently, on Oct. 25, we held a packed Community Forum with many influencers and thought leaders attending– visionaries with bold ideas to reaffirm Great Neck as a jewel of the North Shore.

All involved from residents to visitors and merchants to elected representatives want to make Great Neck a true Destination once again. We are a historical, unique town with top-rated schools, beautiful parks and a short commute to Manhattan.

DGN has reignited a passion for our town and collectively, our strong voices, and partnerships are helping shape the hometown we all deserve.  Volunteers and support are greatly needed. Please join us. <info@destinationgreatneck.com.