Lara Bass, Vice President of Client Services, The EGC Group

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Lara Bass, Vice President of Client Services, The EGC Group

As the VP of Client Services at The EGC Group, a full-service marketing agency, my job is to manage our client relationships and ensure our clients are happy and we are delivering results.

My team’s job is to understand our client’s business challenges and find marketing solutions to help address those challenges and meet their goals.

The account team is the liaison between our client and the many different departments at the agency from strategy to creative to media, development and social media.  We all work together to deliver integrated marketing plans for our clients.

I started my career in Manhattan, having worked at large (Young & Rubicam) and smaller agencies (Renegade Marketing Group) for the first 18 years of my career.

At that time, I had two young daughters and was finding the commute challenging. I had the misperception that I needed to work in Manhattan to have a solid, challenging and successful marketing career.

I was then lucky enough to find The EGC Group in Melville, which is 100% on par with the leading city agencies.

I have been with EGC since 2015 and have never looked back.  We work with an amazing roster of clients across industries including retail, beauty, education and craft beverage.

Our clients range from global to local, which provides a great variety of business and marketing challenges to solve.

My number one goal is to delight our clients and make them look good. Like many other businesses, advertising is a relationship business which is a great fit for me as I am a people person.

For me, it all starts with connecting with my clients personally, and truly understanding their business.

Once you establish a good working relationship and open the lines of communication, things fall into place from there. Helping clients succeed, and delivering results is what excites me, and keeps me motivated every day.  I am lucky enough to do so daily with an amazing team at EGC.

As a people person, it is equally important to me that our agency team feels challenged, fulfilled, appreciated and happy in their positions.

Company culture and employee satisfaction are key focuses of mine.  In my role, I work directly with my team of account managers, as well as the other department heads, with the goal of creating a great agency culture and working environment.

I am fortunate to work in a female-centric industry, with strong women in key leadership roles.  As such, I do not feel I have faced challenges being a woman in this field.  I have worked with wonderful, talented colleagues throughout my career, and have never felt my gender has held me back.

I approach any situation with a people-first mentality, building relationships and supporting clients, regardless of gender.  I am lucky enough to work in a field where I truly don’t feel my gender has had any negative impact on my success.

Outside of work, I enjoy spending time with my amazing husband and two daughters who keep me grounded, constantly entertained and smiling.

 

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