For entrepreneurs and small business owners, crowdfunding has become one of the most popular ways to fund their ventures and bring new ideas to life. From innovative new products and unique services to startups and expansions, crowdfunding is replacing traditional ways of raising capital.
Running a successful crowdfunding campaign, however, isn’t easy. It requires a lot of effort and some expert knowledge when it comes to choosing the right kind of product and platform, testing your product, building an army of backers, and making your dream a reality.
That’s where crowdfunding consultants come in.
Key Takeaways
- Crowdfunding consultants can be an incredibly helpful tool in managing a successful crowdfunding campaign.
- There are many benefits to having a crowdfunding consultant by your side, especially if you don’t have prior crowdfunding experience.
- Launchboom tops our list of the best crowdfunding consultants because the company relies on in-depth data to create tailored strategies to secure funding and comprises a team of Kickstarter and Indiegogo experts who have helped their clients raise millions.
A Quick Look at The Best Crowdfunding Consultants
Here’s a snapshot of our top picks for the best crowdfunding consultants:
We will dive deeper into these popular crowdfunding consultants later in the article. But, for now, let’s start with the basics.
What’s A Crowdfunding Consultant?
A crowdfunding consultant is a professional who provides guidance and advice to individuals and organizations seeking to raise funds through crowdfunding. They have the knowledge and experience to help their clients create effective crowdfunding campaigns and achieve their fundraising goals.
Crowdfunding consultants work with clients to create a strategy for their crowdfunding campaign, develop a compelling story that resonates with potential backers, identify the most appropriate crowdfunding platform for their needs, and manage the campaign from start to finish.
What About a Crowdfunding Agency?
A crowdfunding agency is a company that specializes in managing crowdfunding campaigns for its clients. They typically offer various services, including campaign strategy development, creation, marketing and promotion, and management.
While a crowdfunding agency can be a good option for those who want a hands-off approach to their campaign, they may not be the best choice for everyone. Agencies often charge a significant fee for their services, which can eat into the funds raised through the campaign.
Benefits Of Hiring a Crowdfunding Consultant
There are many benefits to hiring a crowdfunding consultant, including the following:
- Expertise: Crowdfunding consultants are experts in their field. They have the knowledge and experience necessary to create effective crowdfunding campaigns more likely to succeed.
- Customized Strategy: A crowdfunding consultant will work with their clients to create a personalized strategy for their campaign. They will consider the client’s goals, budget, and target audience to create a campaign tailored to their needs.
- Cost-Effective: While crowdfunding consultants charge a fee for their services, it is often more cost-effective than hiring a crowdfunding agency. Additionally, the funds raised through the campaign are more likely to cover the cost of the consultant’s services.
- Personalized Attention: Crowdfunding consultants typically work with a few clients at a time. That allows them to provide personalized attention to each client and ensure their campaign gets the attention it deserves.
Why Choose Consultants Over an Agency?
While crowdfunding agencies can be a good option for some, there are several reasons why a crowdfunding consultant may be a better choice:
- Lower Cost: Crowdfunding consultants typically charge less than crowdfunding agencies, making them a more affordable option for those on a tight budget.
- More Personalized Attention: Crowdfunding consultants typically work with fewer clients at a time, allowing them to provide more personalized attention to each client.
- More Flexibility: Crowdfunding consultants are often more flexible in terms of the services they offer. They can work with clients on specific aspects of their campaign, such as creating a video or developing a social media strategy.
How Kickstarter Consulting Works for Launching Crowdfunding Campaigns
Kickstarter is one of the most popular crowdfunding platforms, and many crowdfunding consultants specialize in helping their clients launch successful Kickstarter campaigns.
Here’s how Kickstarter consulting typically works:
- Campaign Strategy: The consultant will work with the client to create a strategy for their campaign. That will include setting a funding goal, identifying the target audience, and developing a timeline for the campaign.
- Campaign Creation: The consultant will help the client create the campaign page, including developing the story, creating a video, and choosing the right rewards for backers.
- Marketing and Promotion: The consultant will develop a marketing and promotion strategy to help the client reach their target audience and maximize their chances of success.
- Campaign Management: Once the campaign is live, the consultant will manage the campaign, monitoring its progress, responding to questions from backers, and making adjustments as needed.
Drawbacks Of Hiring a Crowdfunding Consultant
While there are many benefits to hiring a crowdfunding consultant, there are also some potential drawbacks to consider:
- Cost: While crowdfunding consultants are typically more affordable than crowdfunding agencies, they still charge a fee for their services. That can be a significant expense for those on a tight budget.
- Success is not guaranteed: While crowdfunding consultants can increase the likelihood of a campaign’s success, there is no guarantee that a campaign will be successful. Many factors can impact a campaign’s success, including market demand, competition, and the quality of the campaign itself.
- Limited Resources: Crowdfunding consultants may have limited resources compared to crowdfunding agencies. That can make it more difficult for them to provide certain services, such as high-quality video production or extensive marketing and promotion.
- Limited Availability: Crowdfunding consultants may have limited availability, particularly during peak crowdfunding seasons. That can make it challenging to secure their services when needed most.
Best Crowdfunding Consultants
Now that you clearly understand how crowdfunding consultants work and the benefits and drawbacks of hiring crowdfunding consultants, let’s take a deep dive into our picks for the best crowdfunding consultants.
Launchboom
Launchboom, founded by Mark Pecota, is a pioneering company that assists entrepreneurs in successfully launching their products through crowdfunding campaigns. With a team of over 25 experts worldwide, they have worked with thousands of entrepreneurs from over 40 countries and raised an impressive $50 million. The company has been recognized as Certified Experts by crowdfunding platforms Kickstarter and Indiegogo and a Preferred Marketing Partner by Facebook.
Mark Pecota, Founder of Launchboom
Launchboom’s approach is focused on creating impactful launches that go beyond just raising funds. They aim to transform their clients’ lives by providing them with the tools and strategies needed to succeed. The success stories of entrepreneurs like Bubba from Give’r, Steve & Jake from Airo Collective, and Kevin from Aqua Design Innovations (ADI) demonstrate the profound impact Launchboom has had on their businesses.
Launchboom helps clients achieve remarkable results through their digital marketing and crowdfunding expertise. They follow a systematic approach that is teachable, valuable, and repeatable, allowing them to launch successful campaigns consistently. By leveraging the power of crowdfunding, Launchboom empowers entrepreneurs to bring their ideas to life and build thriving brands.
With their wealth of knowledge and experience, Launchboom is committed to sharing their insights and lessons learned with aspiring entrepreneurs. Their journey, filled with setbacks and triumphs, has shaped their expertise in the crowdfunding space. Launchboom’s ultimate goal is to help entrepreneurs create lasting impacts on the world through their innovative products and successful launches.
Features:
- Customizable crowdfunding campaigns: Launchboom offers customizable crowdfunding campaigns tailored to each client’s unique needs and goals. They work closely with clients to develop effective campaign strategies to attract and engage backers.
- Campaign management services: Launchboom manages all aspects of a client’s crowdfunding campaign, from creating the campaign page to promoting the campaign to potential backers. They also provide ongoing support throughout the campaign to help ensure its success.
- In-house crowdfunding expertise: Launchboom has a team of experts well-versed in the latest crowdfunding strategies and techniques. They use this expertise to help clients maximize their chances of success.
Pros:
- Specialized services for crowdfunding and eCommerce marketing.
- Data-driven campaign strategies.
- Certified Kickstarter
- Certified Shopify, Google Ads, Tik Tok, and Facebook Meta expert.
- Various crowdfunding resources.
Cons:
- Limited Availability: Launchboom may have limited availability at times, particularly during peak crowdfunding seasons.
What customers have to say:
“LaunchBoom is the number one reason for our success on Kickstarter and other crowdfunding platforms. They helped us build out our entire marketing strategy, helped us rethink our product entirely, our funnel, how we described it.” – Patrick Eckstein (William Painter)
Why Launchboom Is The Best Overall Name For Crowdfunding Marketing
LaunchBoom comprises a team of crowdfunding experts and Kickstarter specialists. Unlike other crowdfunding consultants, LaunchBoom relies on in-depth data to create tailored strategies to secure funding. LaunchBoom offers launching via crowdfunding and scaling via eCommerce marketing, so brands have all the tools they need, plus a combination of expert services that will give them the boost they need.
Agency 2.0
Agency 2.0 is a digital marketing agency founded in 2010. The company specializes in Kickstarter marketing and promotions and was the first full-service agency to offer these services. Since then, Agency 2.0 has gained a wealth of experience in launching products on Kickstarter and has helped over 500 products successfully launch from start to finish.
One of the critical factors in Agency 2.0’s success is its multi-step product launch strategy, which involves a comprehensive approach that includes pre-launch planning, campaign management, and post-campaign follow-up to ensure long-term success.
In addition to its Kickstarter marketing and promotions services, Agency 2.0 offers various other digital marketing services, including web design and development, search engine optimization (SEO), paid advertising, and social media marketing.
The company’s services are designed to help businesses grow their online presence and increase their revenue.
Agency 2.0’s focus on Kickstarter marketing and promotions, its comprehensive approach, and its years of experience make it a top choice for businesses looking to launch their products on Kickstarter. Over time, the company has built a reputation as a leader in the digital marketing industry.
Features:
- Paid media campaigns: Agency 2.0’s paid media campaign services help businesses reach their target audience and drive conversion through various paid advertising options, including Google AdWords, Facebook Ads, and LinkedIn Ads.
- Video marketing: Agency 2.0’s helps clients create engaging video content that resonates with and engages target audiences. The company offers various video marketing services, including production, advertising, and optimization.
- Live campaign launch: Agency 2.0’s helps clients launch their Kickstarter campaigns successfully by working closely with them to develop a comprehensive launch strategy, including pre-launch planning, campaign management, and post-campaign follow-up.
Pros:
- Specialized live product launches.
- Video and image production.
- Amazon and eCommerce marketing.
Cons:
- Cost: Agency 2.0 has a wide range of services that can add up and become rather costly.
What customers have to say:
“Agency 2.0 breaks crowdfunding down to a science. They have a solid understanding of everything from setting up a page of success to detailed ROI metrics. I would highly recommend them to anyone considering crowdfunding a project.” – Sargam Patel, Creator of Rite Press
Rainfactory
Rainfactory is a digital marketing agency helping businesses launch and scale their products through crowdfunding platforms like Kickstarter and Indiegogo. The company was founded in 2014 and has since worked on over 200 crowdfunding campaigns, raising over $135 million in total funding.
One of the key features of Rainfactory’s services is its comprehensive approach to crowdfunding campaigns. The company provides end-to-end support, including pre-campaign planning, campaign management, and post-campaign fulfillment. Rainfactory’s experts work closely with clients to develop customized strategies that align with their goals and budget.
In addition to its crowdfunding services, Rainfactory offers various other digital marketing services, including email marketing, social media advertising, influencer marketing, and Amazon product launch services.
The company’s services are designed to help businesses grow their online presence and increase their revenue.
Features:
- New market research: Rainfactory can offer businesses valuable insights into their target audience through a range of research services, including customer surveys, focus groups, and competitive analysis, helping them to make informed decisions and develop effective marketing strategies that drive results.
- YouTube marketing services: Rainfactory helps its clients create and promote engaging video content and a wide array of YouTube marketing services, including video production, channel management, and advertising, and works closely with clients to develop customized strategies.
- Social community management: Rainfactory helps its clients to engage with their target audience on social media platforms and build strong, lasting relationships with their customers. The company offers social media content creation, community moderation, and influencer outreach services.
Pros:
- Full-service crowdfunding marketing.
- Track record of success
Cons:
- Cost: The high cost of Rainfactory’s services is often a barrier to small businesses and entrepreneurs.
What customers have to say:
“There were several instances where they were able to advise me on how to handle a specific situation. The client maintained a great RoAS throughout the campaign. The team is responsive and receptive to feedback.” — Connor Nemetz, Breakaway Industries CEO
The Crowdfunding Formula
The Crowdfunding Formula is a crowdfunding consulting firm founded in 2015 by Khierstyn Ross, a serial entrepreneur and crowdfunding expert. Ross had previously raised over $700,000 in funding across various crowdfunding platforms for her own businesses and saw an opportunity to help other entrepreneurs and startups do the same.
Initially, The Crowdfunding Formula focused primarily on providing educational resources and training programs for businesses looking to launch successful crowdfunding campaigns. However, as the company’s reputation grew, it began to offer a range of consulting services to help companies to develop and execute crowdfunding campaigns.
Since its founding, The Crowdfunding Formula has worked with hundreds of clients across many industries, including technology, consumer packaged goods, and fashion. The company has helped clients raise over $20 million in funding across various crowdfunding platforms and has developed a reputation as one of the leading crowdfunding consulting firms in the industry.
Features:
- Campaign strategy development: The Crowdfunding Formula creates comprehensive campaign plans considering the product, target audience, and funding goals. The company’s approach involves conducting extensive market research, developing a solid value proposition, creating a compelling story around the product, and identifying the most effective marketing channels for reaching the target audience.
- Pre-launch preparation: The Crowdfunding Formula helps clients build a landing page to boost interest and collect emails, develop a social media strategy to create a buzz and attract potential backers, and create a lead magnet to encourage sign-ups. The company’s pre-launch preparation successfully builds a community of interested supporters and generates excitement around the upcoming campaign, helping drive early momentum.
Pros:
- Focused strategy development.
- Vast crowdfunding experience.
- Track record of success.
Cons:
- Impersonal: Some businesses prefer a hands-on approach from their campaign management consultant, which is not The Crowdfunding Formula’s model.
What customers have to say:
“The Crowdfunding Formula helped us by supplementing our crowdfunding efforts through social media advertising and marketing, specifically through Facebook. They have a design team that develops creative assets through initial drafts of images and scripts I provide — but they also sometimes design images from scratch.” – Suphy Kung
Launch Pad Agency
Launchpad Agency is a digital marketing agency specializing in helping businesses grow their online presence through various services such as SEO, PPC, social media management, and website design. The agency also offers crowdfunding consulting services.
Launchpad Agency was founded in 2015 by two experienced digital marketing professionals, Michael Barber, and David Kilimnik. Both founders had extensive experience in the industry. They saw an opportunity to create a new type of agency that focused on delivering high-quality, customized marketing solutions for businesses of all sizes.
Initially, Launchpad Agency offered a range of digital marketing services, including SEO, PPC, social media management, and website design. However, the agency quickly gained a reputation for its email marketing expertise, which became the company’s core focus.
Features:
- Data-driven approach: The team at Launchpad Agency uses data-driven insights to make informed decisions and optimize marketing campaigns for maximum results.
- Transparent reporting: The agency provides regular reports and updates to its clients, ensuring transparency and accountability throughout the process.
Pros:
- Customized marketing strategies.
- Experienced team of professionals.
- Proven track record of success.
Cons:
- Expertise: Crowdfunding consulting is not Launchpad Agency’s core service and, therefore, not always the top choice among crowdfunding agencies.
What customers have to say:
“It’s been a great experience working with The LaunchPad Agency. They have great relationships with the media, and the team has secured impactful media placements that have had a positive impact on the Ladder brand.” – Christine Lee, Sr. Brand Director, Ladder
How We Made Our Choices For The Best Crowdfunding Consultants
We chose the best crowdfunding consultants based on several factors, including their experience, track record of success, services offered, network, communication skills, and fees.
We conducted extensive research, including reading client reviews, analyzing case studies, and evaluating the consultants’ websites and social media presence. We also considered the consultants’ reputation in the industry, awards or recognitions they may have received, and their level of innovation and creativity.
After careful consideration, we made our choices because each has helped businesses succeed in their crowdfunding campaigns, has a strong network of investors and media outlets, and offers a wide range of services to help companies to meet their crowdfunding goals. By working with one of these top crowdfunding consultants, businesses can increase their chances of success in their crowdfunding campaigns and achieve their fundraising goals.
What To Look For To Boost Your Campaign
Whether you go it alone or hire a crowdfunding consultant, you need a strong campaign strategy to maximize your chances of success.
Here are six key factors to look for to boost your crowdfunding campaign:
- A clear and compelling message: Your campaign should have a clear and persuasive message that explains why your business or project is unique and why people should support it. Your message should be easy to understand and resonate with your target audience.
- Engaging content: Use high-quality photos, videos, and other visuals to make your campaign more engaging and memorable. Your content should showcase your product or project and highlight its benefits to potential backers.
- Rewards that appeal to backers: Offer rewards that are valuable and appealing to your target audience. Ensure the rewards are relevant to your campaign and provide real value to backers.
- A solid social media presence: Use social media to promote your campaign and build a community of supporters. Regularly post updates, engage with your followers, and encourage them to share your campaign with their networks.
- A well-planned marketing strategy: Develop a marketing strategy that targets your ideal audience and includes tactics like email marketing, influencer outreach, and paid advertising. Make sure your strategy is tailored to your specific campaign and budget.
- Effective communication: Keep your backers informed throughout the campaign and provide regular updates on your progress. Respond promptly to questions and concerns from backers and show that you value their support.
Focusing on these critical factors can boost your crowdfunding campaign and increase your chances of reaching your fundraising goals. Remember to stay focused, flexible, and open to feedback throughout your campaign, and don’t be afraid to make adjustments along the way to keep your backers engaged and excited.
How To Choose Crowdfunding Support Services That Work For You
Choosing the right crowdfunding support services can make all the difference in the success of your crowdfunding campaign.
- Here are some tips to help you choose the best services for your needs:
- Determine your goals: Before you choose any crowdfunding support services, it’s important to determine your campaign goals. For example, do you need help with campaign strategy, marketing, or social media? Do you need help creating high-quality content or building a strong network of investors? Knowing your goals will help you choose the crowdfunding consultant offering the services that will best support your campaign.
- Research your options: Many crowdfunding consultants are available, so research is essential to find the one best suited for your needs. Look for consultants with a proven track record of success specializing in the areas where you need help.
- Check references: Ask for references from past clients and contact them to get feedback on their experience working with the service provider. That will give you an idea of the consultant’s reliability, communication skills, and ability to deliver results.
- Compare fees: Crowdfunding consultants may charge different prices for different services, so it’s essential to compare their rates and ensure they fit within your budget. Look for consultants who are transparent and offer a range of pricing options.
- Assess their communication skills: Good communication is vital to a successful crowdfunding campaign. Choose a consultant who communicates clearly, is responsive to your questions and concerns, and keeps you updated throughout the campaign.
- Evaluate their services: Consider the services offered and be sure they align with your needs. For example, some consultants provide a comprehensive package, while others may only offer more specific services such as marketing and campaign strategies.
Final Thoughts
By following these tips, you can choose the best crowdfunding consultant for your needs and increase your chances of success in your crowdfunding campaign. Our list of the best crowdfunding consultants represents the consultants we think are the best in the industry. However, there are many consultants available.
Remember that each crowdfunding campaign is unique, so choosing a consultant that offers services tailored to your specific goals, needs, and budget is important.
Crowdfunding Consultants: Frequently Asked Questions
How do I hire crowdfunding specialists?
To hire crowdfunding specialists, you can start by researching different consultants, reviewing their experience and success rates, and checking their references. You can also reach out to industry contacts for recommendations or use online marketplaces to find qualified candidates.
How do I shortlist crowdfunding professionals?
To shortlist crowdfunding professionals, you can evaluate their experience, expertise, and communication skills. Look for professionals with experience in your industry and a proven track record of success in crowdfunding campaigns. It’s also important to choose professionals who communicate well and are responsive to your needs.
How do I write an effective crowdfunding job post?
To write an effective crowdfunding job post, you should be clear about your campaign goals, timeline, and budget. Include details about the services you need and any specific requirements or qualifications. Be sure also to include information about your company or project and what makes it unique.
What is a crowdfunding consultant?
A crowdfunding consultant helps businesses and individuals plan, launch, and manage crowdfunding campaigns. They provide expertise and guidance on various aspects of crowdfunding, including campaign strategy, marketing, and investor relations.
What are the four types of crowdfunding?
The four types of crowdfunding are donation-based crowdfunding, reward-based crowdfunding, equity-based crowdfunding, and debt-based crowdfunding. Each crowdfunding type has its benefits and drawbacks and is suited for different projects or businesses.
What is the success rate of crowdfunding?
The success rate of crowdfunding varies widely depending on the type of campaign, the platform used, and other factors. However, the average success rate for crowdfunding campaigns is typically between 20% to 50%, with reward-based campaigns having the highest success rates.
Can I do my own crowdfunding?
Yes, it is possible to do your own crowdfunding. However, it requires significant planning, preparation, and marketing to ensure success. Therefore, if you choose to do your own crowdfunding, it’s important to research, create a strong campaign strategy, and be prepared to put in the time and effort needed to succeed.