Nearly one year after it first opened up, the UBS Arena has renamed the main entrance to the venue “The Acrisure Great Hall.”
Acrisure, a financial technology and insurance company based in Grand Rapids, Mich., was also named as a partner of both the arena n Elmont and the National Hockey League’s New York Islanders.
“We are honored to partner with UBS Arena and the New York Islanders, allowing our brand to become synonymous with one of the country’s premier music venues and one of the best atmospheres in the NHL,” said Greg Williams, co-founder, chairman and CEO of Acrisure. “The fans who enter UBS Arena through The Acrisure Great Hall will gain awareness of the extraordinary advantage Acrisure brings to our clients.”
At every UBS Arena event, nearly 19,000 visitors will pass through the area, according to the announcement.
Earlier this year, Acrisure purchased the naming rights to the stadium of the National Football League’s Pittsburgh Stadium, which had been known as Heinz Field since 2001.
“We are pleased to welcome Acrisure to UBS Arena. Having a partnership of this magnitude with an organization like Acrisure speaks volumes to what we’ve built here in Belmont Park and are continuing to grow moving forward,” said UBS Arena President Kim Stone. “The Acrisure Great Hall is the first place where we welcome our fans and where they get to experience the grandeur of the venue.”
Last November, UBS Arena at Belmont Park became the franchise’s third home. Since its inception in 1972, Nassau Coliseum in Uniondale had hosted the Islanders, which also played at the Barclays Center in Brooklyn briefly in the 2015-2016 season. Maximum capacity for UBS games has been 17,250, while concerts, which have featured Harry Styles, Kendrick Lamar and the Eagles, can seat up to 19,000.
“We are proud to partner with a premier brand like Acrisure,” said Islanders Co-Owner John Ledecky. “The Acrisure Great Hall is the gateway for our loyal and passionate fans to enter UBS Arena on their way to cheering on the team they love.”
