UBS Arena and the New York Islanders have named Adam Cross as senior vice president of corporate partnerships.
In his role, Cross will oversee all corporate partnerships, partner activation and strategy for UBS Arena and NY Islanders. He joins an OVG global partnership team that oversees six U.S.-based owned and operated arenas. Cross will report to Ryan Brach, executive vice president of Global Partnerships at Oak View Group.
“I have known Adam for a long time and have admired his industry relationships, work ethic and unique partnerships he’s created throughout his career,” Brach said. “He’s the right person to lead our UBS Arena and NY Islanders corporate partnership team and look forward to achieving great things together.”
Cross started his career in sports and entertainment with the New York Yankees.
Cross previously served as the senior vice president of corporate partnerships with Harris Blitzer Sports and Entertainment. He orchestrated the partnership strategy across the HBSE enterprise to secure new corporate partnerships for the organizations.
In addition, he led the internal business solutions team, which was responsible for creating bespoke marketing platforms for each of HBSE Corporate Partners.
Prior to joining Harris Blitzer Sports and Entertainment, Cross spent 10 years with Six Flags Theme Parks as the vice president of corporate alliances leading their national, local and international corporate partnerships efforts.
He was part of the team to build, sell and program the first digital out-of-home theme park national media platform, “Six Flags Media Network.”
