Discover Long Island, the region’s only accredited destination marketing organization, announced its new partnership agreement with UBS Arena and the New York Islanders Hockey Club on Aug. 15.

This partnership deal names DLI as the Official Domestic Tourism Partner of UBS Arena & the New York Islanders. The alliance between these organizations is set to enhance Long Island’s tourism landscape, driving economic growth and community engagement through collaborative efforts.

“We are incredibly excited to be joining forces with the home of one of the most storied franchises in the NHL,” Kristen Reynolds, president and CEO of Discover Long Island, said. “This collaboration with the Islanders and UBS Arena will be a game-changer for our region by providing unparalleled opportunities to showcase Long Island as a premier destination for sports, music and world-class entertainment to visitors from around the globe.”

This partnership aims to leverage the popularity of the New York Islanders and the cutting-edge facility of UBS Arena, to attract visitors, boost local businesses, and showcase Long Island’s unique attractions.

“We are pleased to partner with Discover Long Island to further highlight all the excitement at Belmont Park with the New York Islanders and UBS Arena,” Janet Duch, executive vice president of Marketing and Communication for the New York Islanders and UBS Arena, said. “We look forward to driving additional national and global awareness for our iconic brands with the support of DLI.”

As part of this partnership, Discover Long Island will work closely with the New York Islanders and UBS Arena on a range of initiatives, focusing on creating fan engagement, boosting brand awareness, and providing hospitality and unique experiences. These efforts aim to also promote all of Long Island’s diverse offerings throughout the year from beaches, vineyards, and parks, to world-class dining, historic mansions, and cultural landmarks.